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Total Retail

Sales don’t start in store, they begin with priming potential customers at the start of their purchase journey -  from sofa to store.

Retail media is expanding offsite

Brands have increasingly invested in Retail Media Networks, but these onsite environments are becoming saturated. As a result, offsite retail media has become the new battleground to reach scaled audiences earlier in their decision-making process.

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Onsite Retail Media

  • Confined to retailer websites & apps

  • Captures shoppers already within a RMN

  • Fixed inventory and rising costs

  • Highly conversion-focused

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Offsite Retail Media

  • Engages shoppers across the open web, CTV, DOOH… 

  • Influences consumer decision-making. 

  • Scalable and flexible activations

  • Reach-focused, enabling brand-building.

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Amplify campaign efficiencies with relevance for your creative

Amplify campaign efficiencies with relevance for your creative

Power retail growth in offsite with a retailer-agnostic view of your audience

Retailer Media Networks offer valuable shopper data, but their nature limits scale in offsite. A retailer-agnostic approach helps activate smarter campaigns.

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Amplify campaign efficiencies with relevance for your creative

Smarter audiences from sofa to store with Total Retail

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Total Retail complements your onsite strategies by delivering scale beyond the limits of a single retailer. Unify transactional data with hundreds of on- and offline data points, unified by location for smarter offsite retail media planning and activation.

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Sofa

Areas where there are top spenders and high frequency shoppers for your category based on card-owner household purchase data

Store

Areas with strong sales growth and market share for your category based on store level sales data

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Sofa

Areas where there are top spenders and high frequency shoppers for your category based on card-owner household purchase data

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Georeferenced
data ecosystem

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Store

Areas with strong sales growth and market share for your category based on store level sales data

Total Retail complements your onsite strategies by delivering scale beyond the limits of a single retailer. Unify transactional data with hundreds of on- and offline data points, unified by location for smarter offsite retail media planning and activation.

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